Nobody can sell your idea to the media better than you If you've ever needed to garner media attention for a product, a project, an event, or anything else, you know it can feel daunting to take on the task of self-promotion -- but no more With more than 15 years as publicists and comedy writers, Daniel and Steven Shehori are here to prove nobody can sell the idea of your creation better than you. If you're a performer, athlete, entrepreneur, charity, small-business owner, or entertainer of any kind, Media Whore lays out precisely how to acquire the kind of media attention you assumed only went to wealthy celebrities and obnoxious industry insiders. This book will get you to embrace a simple mindset of how to amass media attention for yourself and your creations -- in newspapers and magazines; on television and radio; and through infinite possibilities available online -- at zero cost. Media Whore is an insightful, humorous, and yes, totally kick-ass book that teaches shockingly simple (and shockingly effective) ways that self-publicizers from all walks of life can engage the media without having to hire a publicist.
About the Author
Daniel and Steven Shehori have secured media coverage for hundreds of clients, including the legendary The Second City Toronto, Louis C.K., Paula Poundstone, 30 Rock's Judah Friedlander, Evil Dead: The Musical, numerous charities, and several WWE Hall of Famers. Between them, they have earned three Gemini Award nominations (Canada's Emmys), a Dora nomination (Canada's Tonys), plus 15 Canadian Comedy Award nominations (and three wins!) as writers, directors, and producers. They've written for several national TV programs, including This Hour Has 22 Minutes, The Hour, Naked News, and 11 award shows; produced more than 100 live comedy shows; and served as producers for Just For Laughs' Sarah Silverman & Friends. They are the founders of Sweat Equity Publicity (www.SweatEquity.ca).